Overview & scope.
This Privacy Policy explains what personal information Seattle Limo Service collects, why we collect it, who we share it with, how long we keep it, and what control you have over it. It applies to seattlelimoservice.com, our reservation platform, our SMS and email communications, our vehicles, and our corporate account program.
It does not apply to third-party websites you reach through links on our site, to the internal privacy practices of corporate clients who book on your behalf, or to information you provide directly to a travel agent, hotel concierge, wedding planner, or aggregator who resells our services.
The short version
We collect what we need to pick you up, get you where you're going, bill you correctly, and keep both you and our chauffeurs safe. We do not sell personal information. We do not build advertising profiles about your travel patterns. We do use Google Analytics and Google Ads remarketing on our website, which under California law counts as "sharing" for advertising purposes — Section 14 tells you exactly how to turn that off.
Two things people are usually surprised by, so we've given each its own section: our vehicles record, and if your employer books your ride, your employer sees where you went.
Reading this alongside our Terms
This policy governs personal information. Our Terms & Conditions govern the transportation service itself — bookings, cancellations, fees, and conduct. Where a corporate account proposal contains data-handling terms, those terms supplement this policy for bookings on that account.
Who we are.
Seattle Limo Service is a Washington State limited liability company founded in 2010, providing chauffeured ground transportation across the Seattle metro, Puget Sound, and the wider Pacific Northwest. We are licensed and insured, and partner with fully UTC-licensed operators.
For the purposes of this policy, Seattle Limo Service is the party that determines how and why your personal information is processed. Where we engage vendors to process information on our behalf — payment processors, SMS gateways, hosting providers — those vendors act under contract and on our instructions, and are listed in Section 16.
Contact for privacy matters
- Email: info@seattleairportlimo.com — put "Privacy Request" in the subject line so it routes correctly.
- Phone: (206) 512-8766, staffed 24 hours a day.
- Mail: Seattle Limo Service, Attn: Privacy, Seattle, WA 98101.
Partner operators
Some reservations are fulfilled by partner operators we work with under contract. Where a partner operates your trip, we share only the information necessary to complete it — your name, contact number, pickup and drop-off locations, passenger count, and any accessibility requirement you disclosed. Partners are contractually prohibited from using that information for their own marketing or from retaining it beyond what their own legal obligations require.
What we collect, and why.
Rather than describe our data practices in paragraphs, here is the actual inventory. Each row is a category of information, what we use it for, how long we keep it, and who else sees it.
| Category | Why we collect it | Retention | Who else sees it |
|---|---|---|---|
| IdentityName, email, mobile number | To confirm the reservation, verify your identity by OTP, and let the chauffeur reach you at pickup | 7 years | Assigned chauffeur, SMS & email providers, partner operator if used |
| TripPickup & drop-off addresses, times, stops, passenger count | To dispatch the correct vehicle to the correct place, price the trip, and produce your receiptSensitive PI under CPRA | 7 years | Assigned chauffeur, dispatch, your employer if booked on a corporate account |
| FlightAirline, flight number, tail number | To track your actual arrival time and adjust dispatch automatically for delays | 18 months | Flight-tracking provider, dispatch, assigned chauffeur |
| PaymentCard token, last four digits, expiry, billing ZIP | To take payment, authorize post-trip charges, and process refunds | 7 years token: until removed | Payment processor only — we never hold your full card number |
| AccountPassword hash, saved preferences, trip history | To let you manage bookings, rebook quickly, and download receipts | Until deletion + 30 days | No one outside our platform and hosting provider |
| AccessibilityMobility aids, service animal, assistance needs | To assign a vehicle that can actually carry you and brief the chauffeurMay be consumer health data | Account life + 12 months | Dispatch and assigned chauffeur only — never used for pricing |
| In-vehicleForward-facing camera, GPS telematics | Safety, incident investigation, insurance claims, and chauffeur coaching | 30 days unless flagged | Safety team, insurer and law enforcement where an incident occurs |
| CorporateCost center, PO, matter number, employer | To code the trip to your organization's chart of accounts for monthly billing | 7 years | Your employer's designated billing contacts |
| CommunicationsCalls, emails, SMS, support tickets | To resolve service issues, document disputes, and improve training | 18 months | Support team, telephony and email providers |
| WebsiteIP address, device, browser, pages viewed, referrer | To keep the site working, prevent fraud, measure traffic, and serve remarketing ads | 14 months | Google Analytics, Google Ads — see Section 13 |
| Lost propertyItem description, ride details, contact | To search for and return items left in a vehicle | 12 months | Operations team only |
| ApplicantsRésumé, licence, background & DOT screening | To evaluate chauffeur candidates and meet regulatory requirements | 3 years | Hiring team, background screening vendor — see Section 28 |
Retention periods are maximums, not targets. Where a shorter period is workable we delete earlier. Records under active dispute, insurance claim, or legal hold are retained until the matter closes, regardless of the period above.
Information we deliberately do not collect
We do not collect your date of birth, government ID number, Social Security number, biometric identifiers, precise device GPS, contacts list, or the identity of your fellow passengers. Where identification is checked in person under Terms §13, the chauffeur visually verifies the name matches the booking and records nothing.
How we collect it.
Directly from you
Most of what we hold, you gave us: booking a reservation, creating an account, calling dispatch, emailing support, applying for a corporate account, entering a promotion, or applying for a chauffeur position.
Automatically
When you visit our website we automatically receive your IP address, browser and device characteristics, referring page, and the pages you view, via cookies and similar technologies described in Section 12. When you ride with us, our vehicles generate GPS telematics and camera footage as described in Section 07.
From third parties
- Whoever booked for you. If an assistant, employer, travel agent, hotel concierge, or event planner books your ride, we receive your name and contact details from them rather than from you. We rely on them having the authority to share it.
- Flight data providers. Given a flight number, we receive scheduled and actual arrival times, gate, and status.
- Payment processors. We receive authorization results, the last four digits of your card, and fraud signals.
- Background screening vendors. For chauffeur applicants only, and only with the applicant's written authorization.
If someone else booked your ride
You still have every right in Section 21 over the information we hold about you, including the right to see it and to ask us to delete it — regardless of who made the reservation or who paid. You do not need your employer's or your assistant's permission to make a request. Note that where we are legally required to retain a transaction record, deletion may be limited as described in Section 18.
How we use it.
We use personal information for the following purposes and no others:
- Providing the service. Dispatching a vehicle, routing the chauffeur, tracking your flight, meeting you at the correct terminal, and completing your trip.
- Payment and billing. Charging the reservation, assessing post-trip charges permitted under our Terms, issuing receipts, producing corporate statements, and processing refunds.
- Communication. Booking confirmations, chauffeur-en-route alerts, arrival notifications, service advisories, and responses to your enquiries.
- Safety. Investigating incidents, responding to insurance claims, coaching chauffeurs, and protecting passengers and employees.
- Fraud prevention and security. Verifying identity by OTP, detecting fraudulent bookings, and protecting our systems.
- Legal and regulatory compliance. Tax and accounting records, transportation regulatory requirements, and responding to lawful process.
- Service improvement. Understanding which routes, vehicles, and service types are in demand, in aggregate.
- Marketing our own services. Occasional email about our services, from which you can unsubscribe at any time, and website advertising as described in Section 13.
Automated decision-making
We do not make decisions producing legal or similarly significant effects about you by purely automated means. Vehicle assignment and pricing use automated systems, but a human reviews any decision to decline or cancel service, and corporate credit decisions are made by a person.
Profiling
We do not build behavioural profiles of riders, infer characteristics such as income, health, religion, or political affiliation from your travel, or use trip history for anything beyond serving you and meeting our record-keeping obligations.
Trip & location data.
Ground transportation is unusually revealing. Where someone was picked up and dropped off, and when, can disclose a great deal — a home address, a clinic, a lawyer's office, a hotel, a place of worship. We treat trip data accordingly.
What we hold
For each reservation we hold the pickup address, drop-off address, any intermediate stops, scheduled and actual times, vehicle class, and chauffeur assigned. Under the California Consumer Privacy Act, precise geolocation is sensitive personal information, and your pickup and drop-off addresses qualify.
How we limit it
- We use sensitive personal information only to perform the service, provide security, and meet legal obligations — the purposes permitted without a separate right to limit under CPRA.
- We do not use trip addresses for advertising, and we do not disclose them to advertising partners.
- Chauffeurs receive the addresses for the trip they are operating and no historical trip data for any passenger.
- Internal access to trip history is restricted to dispatch, billing, and support personnel who need it for a specific task.
No live tracking of you
We track our vehicles, not our passengers. We do not access your phone's location, we do not ask for location permissions, and our website does not request geolocation. When you receive a "your chauffeur is en route" alert, that is derived from the vehicle's position, not yours.
Law enforcement requests
We disclose trip records to law enforcement only in response to a valid subpoena, warrant, court order, or where we believe in good faith that disclosure is necessary to prevent imminent physical harm. We do not provide voluntary bulk access to trip data. Where we are legally permitted to notify you of a request for your records, we will.
Vehicle recordings & telematics.
This is the section most passengers do not expect, so it is stated plainly.
Forward-facing cameras
Vehicles in our fleet are equipped with forward-facing cameras recording the road ahead, and telematics recording GPS position, speed, braking, and acceleration. These exist for collision reconstruction, insurance defence, and chauffeur safety coaching.
Cabin audio and video
We do not record audio or video inside the passenger cabin. Washington is an all-party consent state for the recording of private conversations under RCW 9.73, and we consider the passenger compartment of a chauffeured vehicle to be a private space. If a specific vehicle in our fleet is ever equipped with an interior camera, signage will be posted visibly inside that vehicle and you will be told before the trip begins.
Retention and access
- Footage is retained on a rolling 30-day cycle and automatically overwritten.
- Footage flagged for an incident, complaint, insurance claim, or legal hold is preserved until that matter closes.
- Access is restricted to our safety and operations leads. Footage is not reviewed routinely, is not used for performance monitoring outside safety, and is not shared for marketing.
- Telematics data is retained for 12 months.
Requesting footage
If you were involved in an incident and need footage, contact us within 30 days — after that it is gone. We will release footage to you, your insurer, or your attorney where you were a party to the incident, subject to redaction of third parties where required.
If your employer books your ride.
This surprises people often enough that it belongs in its own section rather than buried in a list.
Your employer sees where you went
When a trip is billed to a corporate account, your organization's designated billing contacts receive a monthly statement that itemizes your name, the date, the pickup and drop-off locations, the service type, and the amount, coded to whatever cost center the booker entered. That is the entire point of a corporate account, and it is not something we can switch off on a per-traveler basis while still billing your employer for the ride.
If a trip is one you would rather your employer not see itemized, book it personally on your own card. That is not a workaround — it is the correct answer, and our reservations team will tell you the same thing if you ask.
What corporate account holders receive
Account administrators receive the consolidated monthly statement, cost-center allocation summary, CSV export, and per-trip records for their account. They do not receive: your personal bookings made outside the account, your saved payment methods, your account password or login activity, or any accessibility information you disclosed to us.
Accessibility information is not passed to employers
If you disclosed a mobility requirement or service animal so we could assign a suitable vehicle, that information stays with dispatch. It does not appear on the corporate statement, and it is not communicated to your employer's travel or billing contacts. A larger vehicle may appear on the invoice; the reason will not.
Your rights are still yours
The fact that your employer paid does not transfer your privacy rights to your employer. You may request access to, or deletion of, information we hold about you under Section 21, subject to our need to retain the underlying billing record.
Accessibility & health-adjacent data.
To assign a vehicle that can actually carry you, we sometimes need to know something about your physical needs — that you use a manual or motorized wheelchair, that you travel with a service animal, that you need extra boarding time, or that a family member requires assistance transferring into the vehicle.
How we treat it
- It is used only to assign an appropriate vehicle and brief the chauffeur operating your trip.
- It is never used to price your reservation. Accessible vehicle assignment carries no surcharge, and service animals travel free.
- It is not disclosed to employers, corporate account administrators, insurers, or advertising partners.
- It is not used to infer anything about your health beyond the transportation requirement you told us about.
- It is retained for the life of your account plus twelve months, and deleted on request.
Washington My Health My Data Act
Washington's My Health My Data Act defines "consumer health data" broadly, and information about bodily functions, physical condition, and health-related services may fall within it. To the extent accessibility and mobility information you provide constitutes consumer health data:
- We collect it only with your consent, given when you volunteer it during booking, and only to provide the transportation you requested.
- We do not sell it. We have never sold it, and selling consumer health data would require a separate signed authorization from you, which we do not seek and will not request.
- You may withdraw consent and request deletion at any time by contacting info@seattleairportlimo.com. Withdrawing consent does not affect processing already carried out, and may mean we can no longer guarantee an accessible vehicle on future bookings.
- Employees and contractors with access are limited to dispatch and the assigned chauffeur.
You can always decline to tell us. The consequence is practical rather than punitive: without the information we may assign a vehicle that cannot accommodate you, and under Terms §22 the chauffeur cannot carry what will not fit safely.
Payment information.
Payment card data is processed by a PCI-DSS compliant third-party payment processor. We never receive or store your full card number, CVV, or PIN.
What we do hold
We retain a payment token issued by the processor, the last four digits of the card, the card brand, the expiry date, and the billing postal code. The token allows us to charge the additional fees you authorized under Terms §12 — wait time, overtime, tolls, cleaning — without ever handling the card number.
Removing a stored card
You may remove a saved payment method from your account at any time. Where a reservation is upcoming and unpaid, removing the card may cause us to cancel the booking, since we cannot fulfil an unpaid reservation.
Corporate accounts
Direct Bill accounts are invoiced rather than charged, so no card is stored for the traveler. Credit application information — financial statements, trade references, bank references — is used solely for the credit decision, retained for the life of the account plus seven years for accounting purposes, and never shared with other customers or used for marketing.
SMS, OTP & email.
One-time passwords
We verify your mobile number by one-time password before confirming a reservation, as a fraud-prevention measure. The number is used for OTP delivery, trip notifications, and chauffeur contact. Phone numbers collected for OTP verification are never shared with third parties or affiliates for marketing purposes.
Transactional SMS
Ride Alerts — booking confirmations, chauffeur-en-route notifications, arrival alerts, and flight-tracking updates — are transactional messages sent in compliance with the Telephone Consumer Protection Act. Reply STOP to opt out or HELP for assistance. Opting out of transactional SMS means you will no longer receive chauffeur arrival notifications, which most passengers find they want.
Marketing email
We send occasional marketing email about our own services. Every message contains an unsubscribe link that works in one click without requiring you to log in. Unsubscribing from marketing does not stop transactional messages about a booking you have made.
Call recording
Calls to our dispatch and reservations lines may be recorded for quality and training. Where a call is recorded, you are notified at the start of the call and may ask the agent to stop recording. Washington's all-party consent rule applies and we honor it. Recordings are retained for 18 months.
Cookies & tracking technologies.
Our website uses cookies and similar technologies in four categories:
Strictly necessary
Session management, security tokens, load balancing, and fraud prevention. These cannot be disabled without breaking the booking flow, and they set no advertising identifiers.
Functional
Remembering your saved preferences, recent searches, and login state so you do not re-enter details on every visit.
Analytics
Google Analytics 4, which tells us how many people visit, which pages they read, and where the booking flow loses people. See Section 13.
Advertising
Google Ads remarketing tags, which allow us to show our advertising to people who previously visited our site. See Section 13 and Section 14.
Managing cookies
You can control cookies through your browser settings, delete existing cookies, and set your browser to reject new ones. Blocking strictly necessary cookies will prevent you from completing a reservation online; you can still book by calling (206) 512-8766. Our cookie banner lets you reject analytics and advertising cookies without affecting your ability to book.
Analytics & advertising.
We run two Google products on our website, and we want to be precise about what each one does, because the distinction matters legally.
Google Analytics 4
GA4 measures site traffic — visits, pages, devices, referral sources, and where people abandon the booking flow. We have IP anonymization enabled and retain analytics data for 14 months. Google acts as our service provider for this purpose and is contractually restricted from using the data for its own purposes.
Google Ads remarketing
We also run Google Ads remarketing tags. These place an identifier in your browser so that, after visiting our site, you may later see Seattle Limo Service advertising on other websites and on Google properties.
Why we call this "sharing" rather than "not selling"
Under the California Privacy Rights Act, "sharing" means disclosing personal information to a third party for cross-context behavioral advertising — whether or not any money changes hands. Remarketing tags meet that definition. So while we can say accurately that we do not sell personal information and have never received payment for it, we cannot claim we do not share it for advertising, because the remarketing tag does exactly that. Section 14 tells you how to switch it off.
What is never used for advertising
Advertising identifiers are set by website activity only. Your reservation records, trip addresses, flight details, accessibility information, corporate account data, payment information, and vehicle footage are never shared with advertising platforms, never used to build audiences, and never used to target you or anyone else.
Categories shared for advertising
In the preceding twelve months, the only categories shared for cross-context behavioral advertising were internet and network activity — device identifiers, cookie IDs, IP address, and pages viewed on our site.
Your privacy choices.
You can opt out of the advertising sharing described in Section 13 in any of the following ways. All of them work; use whichever is easiest.
- Reject advertising cookies in our cookie banner, or update your choice at any time through the "Your Privacy Choices" link in our website footer.
- Enable Global Privacy Control in your browser or extension. We honor it automatically — see Section 15.
- Email us at info@seattleairportlimo.com with "Do Not Share" in the subject line.
- Call (206) 512-8766 and tell whoever answers you want to opt out of advertising sharing. They will log it.
- Adjust Google's own settings at Google Ads Settings, and install the Google Analytics opt-out browser add-on.
What happens when you opt out
You will still see advertising on the internet — it simply will not be targeted based on your visit to our site. Nothing about your ability to book, your rates, your vehicle assignment, or your service level changes. We do not degrade service for people who opt out, as set out in Section 24.
Marketing email
Unsubscribe via the link in any marketing email, or email us. Requests are processed within ten business days.
No account required
You do not need an account, and you do not need to have ever booked with us, to exercise any of these choices. We will not ask you to create an account, log in, or provide additional personal information as a condition of opting out.
Global Privacy Control.
Global Privacy Control (GPC) is a browser-level signal that communicates an opt-out preference automatically to every site you visit, without you having to click anything on each one.
We honor GPC. When our site receives a GPC signal from your browser, we treat it as a valid request to opt out of the sale and sharing of personal information, and we apply it to that browser immediately. If you are signed into an account when the signal is received, we apply the opt-out to your account as well, so it persists across devices.
GPC is available through browsers including Firefox and Brave, and through extensions such as Privacy Badger and DuckDuckGo Privacy Essentials.
Because GPC operates at the browser level, clearing your cookies or switching browsers may require the signal to be re-applied. If you want a durable, cross-device opt-out, email us and we will apply it to your account record directly.
Who we share with.
We disclose personal information only to the categories of recipient below, for the purposes stated.
| Recipient | Purpose | Role |
|---|---|---|
| Assigned chauffeur | Your name, contact number, route, and any accessibility requirement for the trip they are operating | Employee |
| Partner operators | Trip fulfilment where a reservation is operated by a contracted partner | Service provider |
| Payment processor | Card authorization, capture, refunds, and chargeback handling | Service provider |
| SMS & email providers | Delivery of OTP codes, ride alerts, confirmations, and receipts | Service provider |
| Hosting & infrastructure | Operating the website, reservation platform, and databases | Service provider |
| Flight-tracking provider | Retrieving real-time arrival status for airport reservations | Service provider |
| Google Analytics | Website traffic measurement and booking-funnel analysis | Service provider |
| Google Ads | Remarketing — website activity only, never reservation data | Sharing (advertising) |
| Corporate account holders | Itemized monthly statements for trips billed to their account — see Section 08 | Billing party |
| Insurers & claims administrators | Incident investigation and claims handling, including vehicle footage where relevant | Legal purpose |
| Professional advisers | Accountants, auditors, and attorneys under professional duties of confidentiality | Legal purpose |
| Law enforcement & regulators | Response to valid legal process, or to prevent imminent physical harm | Legal purpose |
Service providers are bound by written contract to process information only on our instructions, only for the stated purpose, and to delete or return it when the engagement ends. They may not use your information for their own purposes or sell it.
What we don't do.
Privacy policies are usually long lists of what a company may do. Here is the shorter and more useful list.
Commitments that hold regardless of how this policy changes
- We do not sell personal information. We have never received money or other valuable consideration in exchange for it, and we do not intend to.
- We do not sell or share consumer health data. Doing so would require your signed authorization under Washington law. We do not seek one.
- We do not sell trip or location data to data brokers, location aggregators, insurers, or anyone else.
- We do not share reservation data with advertising platforms. Remarketing uses website activity only.
- We do not record the passenger cabin — no interior audio, no interior video.
- We do not track your phone. We never request location permission and do not use device GPS.
- We do not market to your fellow passengers or to people whose details appear only as a contact for one trip.
- We do not price by profile. Rates do not vary based on your device, browsing history, or perceived willingness to pay.
- We do not use dark patterns. Opting out takes no more steps than opting in.
- We do not require an account to book, or to exercise any privacy right.
If we ever intend to change one of these commitments, we will say so prominently and in advance of the change taking effect — not by quietly amending a clause and updating the "last modified" date.
Data retention.
Retention periods for each category are stated in the inventory in Section 03. This section explains the reasoning and the exceptions.
Why seven years for reservation records
Completed reservations, invoices, and payment records are retained for seven years to satisfy federal and Washington State tax, accounting, and business record requirements, and to defend against claims within the applicable limitation periods. This is the longest period we apply to any category, and it applies only to transaction records — not to marketing data, analytics, or footage.
Deletion of your account
When you delete your account, we remove your profile, saved preferences, saved payment tokens, and login credentials within 30 days. What survives deletion is the underlying transaction record for trips you actually took, retained under the paragraph above, and any record subject to a legal hold.
Legal holds
Where information is relevant to an active dispute, insurance claim, regulatory inquiry, or litigation, it is preserved until the matter concludes, notwithstanding any retention period or deletion request. We will tell you if this applies to a request you have made.
Aggregated and de-identified data
We retain aggregated statistics — trip counts by route, vehicle utilization, seasonal demand — indefinitely. This data cannot reasonably be used to identify any individual, we do not attempt to re-identify it, and we contractually prohibit recipients from doing so.
Data security.
We maintain administrative, technical, and physical safeguards appropriate to the sensitivity of the information we hold, including:
- Encryption of data in transit using TLS, and encryption of stored personal information at rest.
- Tokenized payment handling through a PCI-DSS compliant processor, so full card numbers never enter our systems.
- Role-based access control, so dispatch, billing, support, and safety personnel see only the information their role requires.
- Multi-factor authentication on administrative accounts, and OTP verification on customer bookings.
- Access logging and periodic review of who accessed trip records.
- Confidentiality obligations and privacy training for employees, including chauffeurs.
- Contractual security requirements on service providers.
The honest caveat
No system is perfectly secure. We cannot and do not guarantee that unauthorized access will never occur. What we commit to is maintaining reasonable safeguards, responding quickly when something goes wrong, and telling you promptly rather than quietly — as set out in Section 20.
Your part
Use a strong, unique password. Do not share account credentials. Tell us immediately at (206) 512-8766 if you believe your account has been accessed without authorization.
Breach notification.
If personal information we hold is subject to unauthorized acquisition that is reasonably likely to cause harm, we will notify affected individuals in the most expedient time possible and without unreasonable delay, consistent with Washington's data breach notification law (RCW 19.255.010) and other applicable state laws.
What a notice from us will contain
- What happened and when we discovered it.
- Which categories of your information were involved.
- What we have done to contain and remediate it.
- Concrete steps you can take, and contact details for questions.
Where Washington law requires notification to the Attorney General, we will make that notification within the statutory timeframe. We will not delay individual notice beyond what a legitimate law enforcement request requires.
Your rights.
Some of the rights below are granted by statute to residents of particular states. We extend all of them to every user, regardless of where you live, because operating two standards is more work than operating one.
Know & access
See what categories of personal information we hold about you, where it came from, why we have it, who we disclosed it to, and get a copy of the specific pieces.
Delete
Ask us to delete personal information we hold about you. We will, except where we must retain a transaction record for tax and accounting purposes or where a legal hold applies.
Correct
Fix inaccurate personal information. Most profile fields you can edit yourself; anything on a past reservation record we correct on request.
Portability
Receive your information in a portable, machine-readable format you can take elsewhere. We provide CSV.
Opt out of sharing
Stop the advertising sharing described in Section 13. There is nothing to opt out of regarding sale, because we do not sell.
Limit sensitive use
Your trip addresses are sensitive personal information. We already use them only for permitted service, security, and legal purposes, so there is nothing further to limit.
Withdraw health consent
Withdraw consent for our collection of accessibility and mobility information, and require its deletion.
Non-discrimination
Exercise any right above without receiving worse rates, slower dispatch, a lesser vehicle, or reduced service quality.
Appeal a refusal
If we decline a request in whole or in part, you can ask a different person to review the decision.
Whether CCPA technically applies to us
The CCPA applies to businesses meeting certain revenue or data-volume thresholds. A regional ground transportation company may fall below them. We have not made an assessment of that question a condition of honoring your rights — we grant the rights above to everyone who asks, without requiring you to establish that a statute compels us to.
How to exercise your rights.
Submitting a request
Email info@seattleairportlimo.com with the nature of your request in the subject line, or call (206) 512-8766. There is no form to complete and no account required.
Verification
Before we release or delete information, we verify that the request comes from you. For most requests, confirming control of the email address or mobile number on the reservation is enough. For requests covering sensitive information or a large volume of records, we may ask you to confirm two additional data points already in our records — for example the date and destination of a recent trip.
We will not ask you to create an account, send a photograph of your ID, or provide a Social Security number to verify a privacy request. If information you provide for verification is not already in our records, we use it only to verify and then delete it.
Timing
- We acknowledge receipt within 10 business days.
- We respond substantively within 45 calendar days.
- Where a request is complex, we may extend once by a further 45 days, and we will tell you why before the first period expires.
- Opt-out requests under Section 14 are actioned within 15 business days, and usually the same day.
Authorized agents
You may use an authorized agent. We will ask for written permission signed by you, and may contact you directly to confirm the agent's authority. An agent acting under a valid power of attorney need not provide separate written permission.
Cost
Requests are free. We may charge a reasonable fee or decline where a request is manifestly unfounded or excessive, particularly if repetitive — and if we do, we will explain why and tell you how to appeal.
Appeals.
If we decline your request in whole or in part, our response will state the reason and explain how to appeal.
To appeal, reply to our decision within 60 days, or email info@seattleairportlimo.com with "Privacy Appeal" in the subject line. Appeals are reviewed by someone other than the person who made the original decision. We respond within 45 days with a written explanation of the outcome and the reasoning.
If your appeal is denied, you may contact the Washington State Attorney General's Office to submit a complaint. Where you are a resident of a state with its own privacy enforcement authority, you may contact that authority instead — for California residents, the California Privacy Protection Agency or the California Attorney General.
No retaliation for exercising rights.
We will not discriminate against you for exercising any privacy right. Specifically, we will not:
- Deny you transportation services.
- Charge you a different rate, or impose a penalty or surcharge.
- Provide a lower level or quality of service, including slower dispatch or a lesser vehicle class.
- Suggest you will receive a different price or service level.
- Suspend or degrade a corporate account because a traveler on it made a request.
We operate no financial incentive program, loyalty scheme, or discount conditioned on the sale or sharing of personal information.
One honest consequence, which is a functional limitation rather than a penalty: if you withdraw consent for us to hold accessibility information under Section 09, we can no longer pre-assign an accessible vehicle, and you will need to tell us again on each booking.
California disclosures.
This section provides the specific disclosures required by the CCPA as amended by the CPRA. It supplements rather than replaces the rest of this policy.
Categories collected in the preceding 12 months
- Identifiers — name, email, phone number, IP address, account identifiers.
- Customer records (Cal. Civ. Code §1798.80) — name, contact details, payment card information in tokenized form.
- Commercial information — reservations made, services purchased, payment history.
- Internet or network activity — browsing on our site, referral source, device and browser characteristics.
- Geolocation data — pickup and drop-off addresses.
- Professional or employment information — chauffeur applicants only.
- Sensitive personal information — precise geolocation, in the form of trip addresses. Account credentials.
We do not collect biometric information, protected classification characteristics, education records, audio or visual information of the passenger cabin, or inferences drawn to create a profile.
Sources, purposes, and recipients
Sources are set out in Section 04, purposes in Section 05, and recipients in Section 16.
Sale and sharing
We have not sold personal information in the preceding 12 months, and do not sell it. We have shared one category — internet and network activity — for cross-context behavioral advertising, as described in Section 13. We do not have actual knowledge of selling or sharing the personal information of consumers under 16 years of age.
Use of sensitive personal information
We use sensitive personal information only for purposes permitted under CPRA §1798.121(a) — performing the service requested, ensuring security and integrity, and complying with law. We do not use it to infer characteristics about you. Accordingly, the right to limit its use does not apply, but we apply the limit by default regardless.
Shine the Light
California Civil Code §1798.83 permits residents to request information about disclosure of personal information to third parties for their direct marketing purposes. We make no such disclosures.
Washington disclosures.
Washington has no comprehensive consumer privacy statute. It does have several specific laws that apply to us, and we address each.
My Health My Data Act
Our practices regarding consumer health data — which in our case means accessibility and mobility information — are set out in full in Section 09. In summary: collected only with your consent and only to provide requested transportation; never sold; never shared with advertisers or employers; deleted on request within 30 days; access limited to dispatch and the assigned chauffeur.
We do not operate a geofence around any facility providing health care services.
Recording of communications (RCW 9.73)
Washington requires all-party consent to record private communications. We comply by announcing recording at the start of any recorded call, and by not recording the passenger cabin. See Section 07 and Section 11.
Data breach notification (RCW 19.255)
See Section 20.
Biometric identifiers (RCW 19.375)
We do not collect, capture, or enroll biometric identifiers. We do not use facial recognition in our vehicles or on our premises.
Consumer Protection Act
Nothing in this policy limits any right you have under the Washington Consumer Protection Act, chapter 19.86 RCW.
Children's privacy.
Our website and reservation platform are not directed to children, and we do not knowingly collect personal information from anyone under 13. Booking requires you to be at least 18, as set out in Terms §02.
Minors as passengers
We do transport minors — prom bookings, quinceañeras, family airport transfers, school events. In those cases the reservation is made by a parent, guardian, or responsible adult aged 21 or over, who provides the booking information. For a minor passenger we hold only what is operationally necessary: a first name, and where the minor is 16 or 17 and travelling unaccompanied under Terms §30, a contact number.
Information about minor passengers is not used for marketing, is not shared with advertising platforms, and is deleted along with the reservation record's personal fields at the end of the applicable retention period.
Youth event bookings
Where a chauffeur contacts the responsible adult during a youth event booking under Terms §27, a note of the contact is retained with the reservation record for safety documentation. It is not shared beyond our safety team and the responsible adult.
If we learn we hold a child's information
If we become aware that we have collected personal information from a child under 13 without verifiable parental consent, we delete it promptly. A parent or guardian who believes this has occurred should contact info@seattleairportlimo.com and we will act within 10 business days.
Chauffeur & employee applicants.
If you apply for a position with us — including through our Drive With Us page — we collect and process information specific to employment.
What we collect
Contact details, work history and résumé, commercial driver licence details and driving record, results of an FBI background check, Department of Transportation drug screening results, employment eligibility documentation, and references.
Why
To evaluate your application, and to meet the regulatory requirements applicable to commercial passenger transportation. Background and drug screening are conducted only with your written authorization, through a screening vendor acting as our service provider.
Retention
Applicant records are retained for three years from the application date, or for the duration of employment plus the applicable statutory period where an applicant is hired. You may request deletion of an unsuccessful application at any time.
Limits
Applicant information is used solely for hiring and regulatory compliance. It is never used for marketing, never shared with advertising platforms, and never disclosed to customers. Screening results are accessible only to hiring personnel with a specific need.
Third-party links & services.
Our website links to third-party sites — flight trackers, venue pages, transit information, cruise lines. Those sites have their own privacy policies, and this one does not apply to them. We do not control what they collect and we do not receive information back from them about your visit.
Bookings through third parties
Where you reach us through a travel agent, aggregator, hotel concierge, wedding planner, or other reseller, that party collects your information under its own policy and passes us what we need to operate the trip. Requests to access or delete information held by that party must be directed to them; we can only act on what we hold.
Social media
Where our pages contain social media links, those are plain hyperlinks rather than embedded widgets or tracking pixels, so visiting our site does not disclose your visit to a social platform.
Business transfers.
If Seattle Limo Service is involved in a merger, acquisition, financing, reorganization, sale of assets, or bankruptcy, personal information may be transferred as part of that transaction.
Where that occurs, we will notify affected individuals by email and by prominent notice on our website before personal information becomes subject to a materially different privacy policy, and we will describe the choices available to you at that point. A transfer of this kind is not a "sale" under CCPA and does not alter the commitments in Section 17 for information collected before the transfer.
Changes to this policy.
We may update this policy to reflect changes in our practices, our technology, or the law. The effective date at the top of this page always shows when it was last revised.
How we notify you
- Minor changes — clarifications, corrections, restructuring — are posted with an updated effective date.
- Material changes — a new category of collection, a new disclosure recipient, a new purpose, or any change to the commitments in Section 17 — are notified by email to account holders and by prominent notice on this page for at least 30 days before taking effect.
We will not apply a materially different use to information already collected without giving you notice and, where required, obtaining your consent.
Prior versions
We retain prior versions of this policy. If you want to see the version in effect on a particular date, ask and we will send it.
Contact us.
Questions about this policy, our data practices, or a request you have made:
- Email: info@seattleairportlimo.com
- Phone: (206) 512-8766, 24 hours a day
- Mail: Seattle Limo Service, Attn: Privacy, Seattle, WA 98101
For privacy requests, put the type of request in the subject line — "Access Request", "Deletion Request", "Do Not Share", "Withdraw Consent", or "Privacy Appeal" — so it routes to the right person immediately.
If you are unsatisfied with our response, you may contact the Washington State Attorney General's Office, or the privacy authority in your state of residence.
We collect what the ride requires, and not much else.
If something in this policy is unclear, or if a practice described here strikes you as unreasonable, tell us before you book rather than after. We would rather rewrite a section than defend one.